About Melado

Is Melado a Pakistani brand?

Yes. Melado is a Pakistani ice cream brand, founded in 2021 and registered in Pakistan. It is not a franchise of any foreign chain. The recipes, the production kitchen and the team are all local.

Today there are 40+ Melado branches across Pakistan. The branches page lists 27 cities, from Lahore and Faisalabad down to Rahim Yar Khan and Dera Ghazi Khan, and across into Khyber Pakhtunkhwa at Mardan, Swabi and Mingora.

What does “Melado” mean?

Melado is a Spanish and Portuguese word meaning honeyed, or something with the colour and sweetness of honey. It was chosen because it says what the brand is about in one word, and because it sounds the same in every language our customers speak.

The logo is two ice cream cones meeting to form a bow. That bow is where the name and the brand's playful side come together, and it's the mark you'll see on every branch sign.

Who owns Melado? And who is Asim Kamal?

Melado is owned and operated by Prime Industries Private Limited. Asim Kamal, the TikTok creator many people associate with the brand, is Melado's brand ambassador. He is not the owner of the company.

This is worth stating clearly, because it is the single most common question we get.

What is “Melado by Guluna”?

Melado by Guluna is the same brand. Guluna is the name of Asim Kamal's daughter, and a number of franchises in Peshawar and Khyber Pakhtunkhwa operate under the name Melado by Guluna.

Everywhere else, the branches are simply called Melado. Same recipes, same central production, same menu and the same prices. Only the signboard differs. So if you have searched for Melado by Guluna menu or Melado by Guluna price list, the menu on this website is the one you are looking for.

How Melado ice cream is made

Everything is produced in one central kitchen and moved to each branch on a cold chain. That is deliberate: it is the only way branches spread across the country can serve a scoop that tastes identical.

The base is real dairy: fresh milk and cream, not vegetable fat. Fruit flavours and popsicles are made from real fruit, and the chocolate flavours use real chocolate. Batches are small, and stock is rotated fast.

What Melado sells

Scoops in a cup or cone across three tiers. Elite is Rs 150, Premium Rs 200 and Premium Gold Rs 500, which includes Zafran. Thick shakes from Rs 490. Fresh-fruit popsicles at Rs 150. Take-home buckets in ½ and 1 litre. Plus brownie, brookie and molten lava served warm with a scoop, New York cheesecake and Lotus cookies.

The full list with every flavour and rate is on the menu page.