notes from the counter
Melado Blog
Flavours, how ice cream is actually made, and straight answers about running a franchise in Pakistan.
what pakistan ordersThe Most Popular Ice Cream Flavours in PakistanWhich ice cream flavours Pakistanis actually order most, why kulfa and falooda still outsell imported flavours, and where the newer ones like kunafa and Lotus fit in.
start hereFive Melado Flavours Worth Trying FirstIf it is your first visit to a Melado counter, these are the five scoops to start with, and what each one actually tastes like.
read the labelWhat “Natural” Actually Means on an Ice Cream LabelNatural, pure, real fruit. What these words mean legally, what they do not mean, and the three lines on the pack that actually tell you something.
behind the counterHow Melado Keeps 40+ Branches Tasting the SameCentral production, cold chain and why Melado franchisees do not make the ice cream themselves, and the operational reason a scoop in Mingora matches one in Multan.
due diligenceBefore You Buy a Food Franchise in Pakistan: A ChecklistTerritory rights, supply pricing, what the setup fee really covers, and the questions most first-time franchise buyers in Pakistan forget to ask.
bulk ordersOrdering Ice Cream for a Party: A Practical GuideHow much ice cream to order per person, what travels well, and how far ahead to book for birthdays, mehndis and office events in Pakistan.
how to orderCup, Cone, Shake or Bucket: Which One to OrderThe same flavour behaves differently in each format. A short guide to picking the right one, and which Melado flavours work best in each.
the marketStarting an Ice Cream Business in Pakistan: What It TakesOwn brand or franchise, the real costs nobody mentions, seasonality, and why location decides more than anything else in Pakistan's ice cream market.